Be in the room
where it happens.


Our non-fiction author workshop
is for you if...


You KNOW you
have an incredible
book in you, but
are unsure how to
position yourself
for a meaningful
book deal.


You've landed on
a book idea, but
wonder if it's
going to stand
out in a crowded


You want to create
a book that will
enhance your
business, increase
visibility and make
you a go-to expert
in your field.


You trust that with
the RIGHT expert
support, and being
in the room with top
industry brass, you
can fast-track your
success and make
your mark.

Richelle helped me take all of the different book ideas swirling around in my head and distill them into a single clear, concise topic. The proposal we completed together landed me my dream agent, a KILLER book deal, and so much confidence in myself as a soon-to-be author.

Vanessa Marin,
Author of NYT Bestseller Sex Talks

Book to Brand has been my most valuable business investment to date, hands down. Farnoosh helped me craft a highly competitive book proposal and multiple publishers coming to me. The best part was the insider knowledge shared by Farnoosh and the experts she brings together.

Melody Wilding,
Author of Trust Yourself

With Richelle’s guidance, the journey from book concept to full proposal was easy and seamless.

Chrissy King,
Author of The Body Liberation Project

Richelle’s insights into what agents and publishers are seeking are nothing short of remarkable.

Steve Troha,
Partner & Agent, Folio Literary Management

what’s in store

our schedule

9:30-11:30 AM

Book Proposal Blueprint & Mastery

Book Proposals are a lot of things: they’re business plans, resumes, writing samples,
and more. Every word of the proposal carries weight. They’re the most critical part
of the book publishing process that will assure you get connected to the right
literary agents and publishers for YOU.

We’ll deep-dive into how to land on the RIGHT book idea for you, and how to make
it competitive within a successful book proposal that will have publishers begging to
sign you.

12 PM

Lunch & Learn
Working with a Hybrid Publisher

Meet Naren Aryal, CEO & Publisher, Amplify Publishing Group,
over a catered lunch

Curious about the benefits of hybrid publishing—often described as the middle ground between Traditional and Self-Publishing? Meet Naren Aryal, CEO of Amplify Publishing Group over a catered lunch to talk about the differences in these publishing paths. Amplify Publishing Group has esteemed board members like New York Times bestselling authors Mel Robbins and Josh Linkner.

1:30 PM

Meet Our Literary Agents

Johanna Castillo, Writers House
Sarah Passick, Park & Fine Literary & Media
Wendy Sherman, Wendy Sherman Associates

Partnering with an established literary agent is one of the best ways to ensure your publishing success. Agents are your advocate and industry confidante who will present your book proposal to publishers and negotiate the best book deal on your behalf.

While one of the most crucial relationships in publishing -- aspiring authors are often left to the black hole of Google to sleuth out what agents are looking for and who will be the best representation for their work. Not at Book to Brand!

Meet our literary agents, who will share insights into assessing and selecting the right clients for them. Plus, we’ll have plenty of time for your questions!

2:30 PM

Meet Our Editors and Publishers

Krishan Trotman, Vice President & Publisher, Legacy Lit/Hachette
Marisa Vigilante,  Executive Editor, Hay House/PRH
Donna Loffredo, Executive Editor at Penguin Random House/Harmony & Rodale

Many hands touch a book to make it a success, but none more important than your publisher and editor. A long-term relationship built on the shared vision for your work is where the magic is made. These are the decision-makers.

Meet our publishers and editors, who will transparently share what they are looking for in authors they want to sign and how they assess proposals for six- and seven-figure deals. Hear how they want you to position yourself to stand out from the crowd! This coveted insight is the literal blueprint to land a top publisher.

3:30 PM

Author Fireside Chat

Laura Belgray, Tough Titties (Hachette Books)
Lily Womble, Thank You, More Please (Hachette Book Group)
Gina Moffa LCSW, Moving On Doesn’t Mean Letting Go (Grand Central Balance/Hachette)

Want to hear what it’s like from the other side (cue Adele's “Helloooo from the other siiiiiide”?) From authors who have published hugely successful non-fiction books in the last few years? We’ve got you. We’ll have a candid conversation about everything you weren’t expecting on this journey and some insightful tools for navigating it confidently. From the writing process to marketing—we’re going to get into it.

4:30 PM

Wine Down!

You’ve learned the most powerful and highly-coveted information from the experts themselves, now it’s time to make connections with the Book to Brand community. Having connections in the book process is worth their weight in gold. Farnoosh and Richelle will be connecting alongside you and lending additional insights to your process over libations and lite bites.

Squiggle Separator

meet your hosts


Farnoosh Torabi

As a leading financial educator and expert for over 15 years, I’ve built my personal brand and authority as a published author -- four times and counting!

My latest book A Healthy State of Panic was published by Atria, an imprint of Simon & Schuster, and it has been featured in The New York Times, the TODAY Show and NPR.

I’ve experienced the inner workings of drafting book proposals, connecting with agents and leveraging your book to expand your reach and grow your business.

My long-running workshop Book to Brand has supported dozens of entrepreneurs, thought leaders and experts along their author journey, with many landing 6-figure book deals.

We are back by popular demand and I’m thrilled to partner with Richelle Fredson, one of the best and brightest in publishing and who was essential to bringing my latest book into the world.

Richelle Fredson

As a Book Publishing Coach, I help authors create marketable book ideas and impactful book proposals so they can reach the agents, publishers and readers they dream of.

As the former Director of Publicity & Book Marketing for Hay House, and part of the book acquisitions team, to the development and proposal work I do now–often as a first stop for the biggest agents in the industry—I’ve been on both sides of the deal.

I’ve worked with many incredible authors including Farnoosh Torabi, Chrissy King, Shadé Zahrai, Terri Cole, Jen Winston and more!

Since 2019, my clients have amassed over $4 Million in publishing advances from top publishers like Penguin Random House, Simon & Schuster, and Hachette.

I’m the host of the Forbes featured Bound + Determined podcast and founder of The Book Proposal Blueprint Program.


Your Investment

Friday May 17, 2024

Book to Brand Workshop


Book to Brand Workshop +
VIP Experience


Value $3997

Upgrade to our VIP package
and receive (2) two
post-event group coaching
calls with Farnoosh and
Each call will be
60-minutes, recorded and an
opportunity to dive deeper
into the workshop learnings,
as well as receive priceless
and personal strategic
next-steps towards landing a
book deal.